The Story Behind On Point Fitness

Don Keeley is the Owner of On Point Fitness Equipment. Don is a longtime resident of the area. He attended Kaukauna High School, then later went on to receive his Undergraduate degree at University of Wisconsin - Madison and earned his MBA at University of Wisconsin – Oshkosh.

Don, and his wife Traci, have always enjoyed remaining active in their community, serving as board members and volunteering for various nonprofits in the community.

Don is also the Owner of Fitness Machine Technicians of East Wisconsin, which offers maintenance and repair services to both commercial and residential customers throughout Eastern Wisconsin.

Over the past few years of running Fitness Machine Technicians of East Wisconsin, Don found that many clients had fitness equipment that was either beyond repair or in many cases the owner would be better off investing in replacing vs. repairing. As a result, Don created a relationship with a large midwest equipment distributor to offer the option to sell new and used commercial equipment at a competitive price and established On Point Fitness Equipment in January of 2025 to meet this need.

We cater to commercial fitness centers such as Schools, Universities, Corporate Fitness Centers, Hotels, Apartment, HOA’s & COA’s, First Responder, member paying gyms and residential customers who appreciate commercial quality equipment at completive prices. Are you thinking of adding and/or replacing equipment in your fitness center/home gym? Do you need assistance planning a gym floor plan? Do you want another option for commercial quality equipment? Contact On Point Fitness Equipment. We serve the entire Eastern half of Wisconsin from Milwaukee to Madison, north to Wausau, Green Bay, The Lake Michigan shoreline and all locations between.